Kaiju Macha is an e-commerce store that specializes in selling high-quality Japanese green tea to customers worldwide. Despite having a strong online presence, Kaiju Macha was struggling to increase its sales and attract new customers. To address this challenge, Kaiju Macha approached XR Clarity, a video ad agency in Austin, Texas, to create a user-generated content (UGC) video campaign that would increase brand awareness and drive sales.

​

XR Clarity is a full-service video ad agency that specializes in creating innovative and engaging video campaigns for businesses of all sizes. To help Kaiju Macha, the agency developed a UGC video campaign that focused on product reveal and encouraged viewers to shop now.

​

The UGC video campaign encouraged customers to create and share their own videos showcasing their favorite Kaiju Macha tea product and how it has changed their daily routine. Customers were asked to submit their videos on social media platforms such as Instagram and Facebook, using a designated hashtag and mentioning Kaiju Macha's social media handle.

​

The UGC videos highlighted the unique features and benefits of each tea product, showcasing how customers can incorporate them into their daily lives. The videos also included a call-to-action that encouraged viewers to shop now and enjoy the tea for themselves.

​

The UGC video campaign generated a lot of engagement, with customers sharing their videos and tagging their friends and family members. The campaign created a sense of urgency and excitement among Kaiju Macha customers, encouraging them to try new tea products and make purchases from the online store.

​

As a result of the UGC video campaign, Kaiju Macha experienced a 100% ROI, with sales increasing significantly in the weeks following the campaign. The campaign was a huge success, generating new customers and increasing brand awareness worldwide.

 

The success of the UGC video campaign was due to XR Clarity's innovative approach and attention to the customer experience. By encouraging customers to share their own stories and experiences with Kaiju Macha tea products, the campaign created a sense of community and trust among the brand's customers, leading to increased sales and brand loyalty.